Human Centric AI that Grows People and Profit. Josh Phillips

osh Phillips. Co Founder and CEO of Clear AI

Welcome to Lead Well Live Well. Authentic conversations with interesting leaders.

In this episode, Mark Bilton speaks with Josh Phillips, Co Founder and CEO of Clear AI, about a practical, human centric approach to AI artificial intelligence that leaders can use right now.

A People First Path to AI

Some leaders worry that AI will replace jobs. It does not have to. When people stay at the centre, AI becomes an asset that widens options, speeds delivery, and lifts the quality of human decisions. This conversation covers AI strategy, AI governance, AI literacy, rapid prototyping, and second-order thinking so you can move from hype to outcomes with confidence.

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What You Will Learn


How to use AI in business for growth, market expansion, and new products.

How trust, transparency, and responsible AI governance reduce shadow IT and risk.

Why AI literacy now matters at every level of the organisation, not only in technical teams.

How second-order strategy turns generative AI into a business model advantage.

How to build a working prototype in the room to accelerate decisions and delivery.

Key Ideas from the Conversation


AI augments people when leaders set the intent

Set clear constraints, let systems explore many options, then use human judgement to select the best path. Your team becomes designers, reviewers, and decision makers rather than task operators.

Train everyone and make skills stick

Treat AI literacy like finance or safety. Give every role a simple foundation, add role specific playbooks, and practise on real work. Recognise champions who coach peers. Capability compounds across the organisation.

Build trust so adoption is safe and transparent

Fear drives shadow IT. Trust brings the work into the light. Publish a clear policy, offer safe sandboxes, invite teams to disclose AI methods, and review risks with a simple rubric. People will share and leaders can guide.

Think growth, not only cost

Efficiency pays the bills. Growth changes the trajectory. Run two portfolios. One improves productivity in current operations. The other tests new revenue through fresh markets and products. Fund small bets, measure upside, and scale what proves repeatable value.

Move beyond first order efficiency

First order thinking makes today faster. Second order thinking asks what becomes possible if you designed the model with AI from day one. Retire legacy practices and replace them with AI enabled workflows that create real customer value.

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Frequently Asked Questions


Will AI replace jobs

Roles will evolve. When leaders invest in AI literacy and set a people first plan, AI removes drudgery and elevates human judgement. The result is higher value work and stronger career paths.

What is AI literacy for non technical teams

A shared foundation in prompts, policy, privacy, and evaluation. Role specific playbooks for everyday tasks. Regular practice with real work so skills transfer and stick.

How do we start safely

Publish a clear use policy, provide a safe sandbox, and ask teams to disclose methods. Review with a simple risk rubric. Begin with low risk processes and scale what proves value.

What is second order thinking with AI

Instead of asking how to speed existing tasks, ask what new experience or business model becomes possible with prediction, zero wait, and personalisation. Design from that future back.

About the Guest



Josh Phillips is the Co Founder and CEO of Clear AI
, one of Australia’s leading AI consultancies delivering human centric artificial intelligence solutions for commerce and government.

Connect with Josh on LinkedIn: linkedin.com/in/itsjoshphillips

Learn more about Clear AI: clearai.com.au

About Lead Well Live Well

Lead Well Live Well is led by Mark Bilton, six time CEO and international business growth expert. We help leaders scale their business, create wealth, and build a legacy without losing their minds. Our Lead Well Model helps you explore strategic options, engage your team, and equip your organisation for sustainable growth. Components include strategic mapping, a leaders excellence program, and advisory board creation.

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